The Brief

Develop engaging social content that will drive excitement and anticipation around the upcoming season of the Daredevil series

Strategy

Entertainment social content has long become predictable and boring: trailer, poster, GIF from the trailer, countdown video, repeat. With Daredevil, we wanted to explore new ways to excite fans around the third season of the show by experimenting with new social platform features and reusing marketing materials in imaginative pieces of content (read: not a GIF of the trailer).

Results

Fans and new audiences alike reacted positively to the social campaign with the creative earning blog posts and tweets over campaign assets. Denizen creative was posted on sites like Io9.com, Newsweek.com and the top post on the r/Daredevil subreddit – all off of social media content that is typically overlooked by fans.

The campaign brought new and veteran audiences to the new season driving some of the highest viewer rates for a third season.