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Joseph Matsushima

Connecting brands to audiences through unforgettable campaigns

  • About
  • Contact
  • Work
  • Experiential

BiggerPockets Head of Content

As Director of Content at BiggerPockets, I led the creative and editorial direction for seven podcasts, multiple YouTube channels, and the brand’s growing social presence, reaching more than 7 million people each month.

I managed and developed a team of 25+ creators, producers, and social strategists while driving more than 25% year over year growth across podcasting and YouTube. I also partnered with leadership and sales to build branded content strategies that generated millions in new revenue.

By combining creative storytelling with performance analytics, I helped BiggerPockets expand its audience, deepen engagement, and achieve record growth across platforms.

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